The Piedmont Triad is located in the northern Piedmont section of North Carolina between the Blue Ridge Mountains and North Carolina’s Atlantic coast. Offering a wealth of cultural, sports and recreation venues, the Piedmont Triad's attractions include golf courses, state parks, fine arts and hundreds of other resources for the enjoyment of a superior quality of life.
 
One of the fascinations of the area is a burgeoning vineyards and wineries industry. The Yadkin Valley area is renowned for its grapes; the number of wineries is increasing, and many are open to the public for tours.
 
The travel and tourism industry is supported regionally by Piedmont Triad Host, an organization promoting the growth and enhancement of travel and tourism within the 12-country Piedmont Triad Region. Piedmont Triad Host coordinates efforts with other regional, state, national and international organizations involved with the travel and tourism sector.
 
Travel and tourism is one of North Carolina's largest industries. From the mountains to the coast, North Carolina welcomes travelers and offers a wide variety of experiences with the support of a state government Division of Tourism, Film and Sports Development, an active state Chamber of Commerce and a Visitors' Bureau or Chamber in virtually every community.
 
Travel and tourism represented a $16.5 billion industry in North Carolina in 2007, with $2.29 billion spent in the Piedmont Triad … more than a 7% increase over 2006 statistics. Nearly 24,000 citizens of the Piedmont Triad are employed in some aspect of travel and tourism.